About
SHUM Studio is an international new media art collective, co-founded by Andrey Gorlachev and Alexander Zhiganov, specializing in innovative physical art objects, immersive installations, and dynamic digital content. Leveraging a decade-long friendship, the collective pioneers a distinctive artistic approach that blends irony, experimentation, and genuine enjoyment of the creative process. Their diverse body of work, ranging from gamification of quantum physics to living art objects, has been showcased at prestigious international festivals, demonstrating significant global impact and a unique value proposition in contemporary art.
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Work
SHUM Studio
Co-Founders & Lead Artists
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Awards
Most Creative Award
Recognized for outstanding creativity and innovative artistic contributions at an international dance film festival in China.
2nd Place, Special Projects category
Awarded second place in the highly competitive Special Projects category at the prestigious G8 Creative Awards.
Winner, Natural Intelligence category
Secured first place in the Natural Intelligence category at the Estel Video Awards for innovative video art and conceptual design.
Official Selection
Selected for official screening and presentation at the 13th CineDanza International Dance Film Festival in Spain.
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Publications
Ravers swap late night parties for morning 'coffee raves'
Reuters
Fields of Light in Installations: Artistic Interpretation by Leon M. Bedoev
Light & Engineering, Vol. 33, No. 5
YouTube podcast with Alexander Zhiganov, co-founder and creative producer of SHUM
YouTube
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Languages
English
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Skills
New Media Art
Digital Installations, Physical Art Objects, Interactive Experiences, Generative Art
Creative Direction
Concept Development, Artistic Vision, Experimental Design, Narrative Structure
Creative Production
Project Management, Team Leadership, Exhibition Coordination, Logistics Management
Interdisciplinary Art
Science & Art Integration, Quantum Physics Art, Electromagnetic Field Art, Technology Integration
Digital Content Creation
Video Art, Performance Art, Gamification, Digital Storytelling
Public Engagement
Festival Exhibitions, Gallery Showcases, Audience Interaction, Community Outreach
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Interests
Artistic Experimentation
Irony in Art, Creative Process, Innovation, Boundary-Pushing Art
Interdisciplinary Exploration
Digital-Physical Blending, Science in Art, Technology Integration, Conceptual Art
Cultural Engagement
International Exhibitions, Audience Interaction, Social Impact, Global Art Trends
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Projects
Kitoki VideoDance
Presented new media art at the Kitoki VideoDance event in Brussels, Belgium, across Au Jus Gallery & Rezgauche Gallery in 2025.
Digital Rain International Media Art Festival
Exhibited at a prominent international media art festival in 2025, showcasing innovative digital and physical installations.
Night of Light International Festival of Light and Media Art
Participated in a leading international festival dedicated to light and media art in 2025.
Outline International Festival of Music and Art (2025)
Showcased new media art at a renowned international festival celebrating music and art in 2025.
Collective Travelling Digital Art Exhibition (China, UAE)
Contributed to a multi-city digital art exhibition across China (Beijing, Shenyang) and UAE (Abu Dhabi) in 2025.
Outline International Festival of Music and Art (2024)
Contributed to the international music and art festival with a key installation in 2024.
NEUROCONFLICT
Exhibited at Superlative Gallery in Bali, Indonesia, as part of the NEUROCONFLICT event in 2024.
Digital Identities
Exhibited at Digital Dreams Gallery in Kansas City, MO, USA, as part of the Digital Identities show in 2024.
Digital Graffity
Participated in the Digital Graffity exhibition at Alys Beach, Florida, USA, during 2024.
UMW Media Wall
Featured work on the University of Mary Washington Media Wall in Fredericksburg, VA, USA, during 2024.
The Source Solo Exhibition
Held a solo exhibition at Pro Art's Gallery in 2024, showcasing a significant body of work.
Night of Light International Festival of Light and Media Art (2024)
Participated in the international festival of light and media art in 2024, exhibiting innovative works.
Signal International Festival of Contemporary Music, Art and Architecture
Showcased new media art at a leading international festival integrating music, art, and architecture in 2024.
Outline International Festival of Music and Art (2023)
Contributed to the international festival of music and art in 2023 with multiple compelling installations.
NUR Media Art Festival
Participated in the international NUR Media Art Festival in 2023, showcasing innovative digital art.
Intervals International Media Art Festival
Showcased work at the renowned Intervals International Media Art Festival in 2023.
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